Pentagram’s Daniel Weil worked together with our ALDO Team to create both the main entrance windows and a pop-up store for the Selfridges launch of the Aldo Rise initiative, a bold collaboration with daring new talent in the fashion industry, based on our branded mix.

 

The displays used pre-existing photography and elements created for the ALDO RISE launch Magazine.

 

ALDO TEAM

Creative Director: Douglas Bensadoun - Marketing Director: Kathy Acimovic - Art Director: Andrea Roy

 

PENTAGRAM TEAM

Lead Designer: Daniel Weil - Display content/animation video: Naresh Ramchandani

 

The Shoe Gallery inside Selfridges, London. 

A fully branded experience.